Remember when everyone rushed to get a website? Well, now it’s the content creation era, and video is king.
Real talk: In 2025, companies aren’t just looking for videos—they need them. From marketing to social media, businesses are scrambling to stay relevant, and engaging video content is the key.
But here is something that amazes me every time: people/businesses don’t really need video editors, they need content directors. A video editor’s job is to edit the video, but the director is the one who plans the entire strategy for the company’s growth based on their target audience.
If a company hires a video editor and they are providing poor content without any planning, it won’t work, right? Companies didn’t have as much knowledge about social media as our younger generation does.
Take this as a step: think like you are a content director and pitch yourself. As we already know, skill stacking is an option to level up, but in this AI era, it’s no longer optional.